6/7/2023 0 Comments Examples of logos![]() There are always exceptions to the rule though.Logos, ethos, and pathos are the three main persuasive modes speakers and writers use to convince their audience that the point they are making has validity. I don't think they played a game of rock, paper, scissors to choose the colour, they chose their shade of blue to give the viewer a feeling of calmness, security and to have the viewer see them as a strong company, well-structured and trustworthy. How would you relate to Facebook if their logo was pink / brown.? Sorry for the rant, but colour, in my opinion, is so critical in conveying your attitude and receiving the best emotional response possible from the viewer. If we didn't we, would probably go bonkers because the sky is in your face all day long. Yes, now it would be, but if was always red, we might see red as a calming colour. It is very a calming colour possibly because it reminds one of water (life-giving liquid) or the sky. ![]() Blue is the most popular colour worldwide. But be careful the wrong shade / tint / tone / hue of yellow and you go from exciting the viewer, to making them cry. It's really the most important element of any brand.Ĭolour definitely triggers emotions. The layout and graphic elements of these mediums need to tie in with your logo to help form a well-rounded brand. also play a role in creating your identity. It can't carry your company into the future, only you can do that by strategically marketing your company through relative mediums, 'using' your logo as your mascot and spokesperson (metaphorically speaking, ofcourse).Ģnd last point - The design of your letterheads, email signatures, etc. I didn't even have to go back up the list to get that name again.īut, ultimately, your logo is just one aspect of your identity. And I'm assuming it wasn't conceived right off the bat. I must say, simple as it is, the Diamond Paper logo is also very clever. It tells potential consumers that you think outside the box that your outlook is not one-dimensional. By too many elements, I mean, don't use a fancy typeface AND a detailed image you need just one element to draw the viewers attention and 'upload it into their memory drive' :) My favourite logos are probably ones that use negative space. They must be simple (the logo's, not the consumers) as too many elements in a logo will actually leave 'nothing' for the viewer to absorb (a persons memory bank isn't infinite, so your logo should be simple, relative and POP!). like you are, in a way, 'allowing them to finish your sentence (logo) for you'. The mysterious / abstract element in a logo should allow the viewer to take your logo in and relate it to something so that it is ingrained in their memory. A logo should never blatently portray your services. And all conveyed with a mysterious element. They portray the services / products you offer. They portray your attitude / outlook toward consumers. If you have any suggestions for other logo design styles and techniques that we have not mentioned, you're welcome to leave a comment and tell us what you think! ![]() Even though none of these categories individually is very original on its own, great logo designers will take a few of them and creatively combine them into something unique and outstanding. This is certainly the case in logo design. Some say that creativity consists in the ability to take several oft-used elements and to arrange them in a whole new way. ![]() For example, a logo can be a unique font with multicolored letters, a 3D graphic with gradients to spice it up, or an animal drawn in a childlike manner. Logos typically fall into a combination of these categories - it is virtually impossible to see a logo fall into only one of them. You will notice that style, layout, form, technique and subject elements are all included. In this article, we try to make an inventory of every different category a logo can fall into. A wide variety of design styles and techniques can be employed by designers in their efforts to create a memorable logo. There is no one true approach to logo design.
0 Comments
Leave a Reply. |